What it is

A bespoke management package and audience strategy shifting the centre of gravity from viral parkour moments to the person behind them. Working across all platforms to create an enduring content pipeline and brand.

The audience

Evolving from a transient, algorithm-driven viral audience into a loyal cross-platform community. The strategy builds deeper emotional connection so viewers choose to spend time with Dom regularly - not just when a stunt trends. This transition supports a more mature, brand-aligned and commercially valuable demographic.

The strategic shift

We redesigned Dom’s content ecosystem across YouTube, Instagram and podcast and television appearances to prioritise personality, perspective and narrative continuity. Instagram moves from highlight reel to brand platform. YouTube becomes a space for reflection, philosophy, process and challenge - creating intimacy and recognisability rather than spectacle alone.

Commercial engine

By clarifying Dom’s positioning and strengthening audience loyalty, we increase brand confidence and partnership value. A more defined identity, consistent tone and cross-platform cohesion make commercial long-term personal brand.